Targeting Chinese visitor market topic of workshop

Visitor industry and other businesses interested in the Chinese visitor market are the target of a workshop titled “On the Horizon . . . China Visitors. Maui, Are You Ready?” from 1 to 5 p.m. Sept. 2 in the Makena Beach & Golf Resort’s Kaeo Ballroom.

The workshop is free and organized by the Mayor’s Office of Economic Development and the Maui Visitors Bureau.

Representatives from Hawaiian Airlines and Hawaii Tourism Authority-China will discuss marketing efforts to promote Maui as a destination in China. Barbara McDonald, an international communications expert and director and founder of UBU Travel, will cover communications barriers for Chinese visitors.

The workshop will end with a question-and-answer session for a panel made up of China tour operators who have firsthand experience.

“Visitors from China represent an exciting growth opportunity for Maui County,” said Mayor Alan Arakawa. “We need to educate ourselves on how to welcome both groups and individuals from China, and how to provide them with a quality experience.”

Maui County has seen a 31.5 percent increase in visitors from China this year compared to 2013, said Terryl Vencl, executive director for the Maui Visitors Bureau.

Workshop space is limited and seating is available on a first-come, first-served basis. The session is free, but participants must preregister at

For more information, call the Mayor’s Office of Economic Development at 270-7710.